Webinar: Schema.org and Linked Data: Complementary Approaches to Publishing Data

Webinar Details

Schema.org and Linked Data: Complementary Approaches to Publishing Data
Date & Time
25 Apr 12 00:00 UTC

Schema.org - a collaboration of the Google, Yahoo!, and Bing search engines -- provides a way to include structured data in Web pages. Since its introduction in June 2011, the Schema.org vocabulary has grown to cover descriptive terms for content such as movies, music, organizations, TV shows, products, locations, news items, and job listings. The goal of Schema.org is "to improve the display of search results, making it easier for people to find the right web pages". The Schema.org initiative has emerged as a focal point for publishers of structured data in Web pages, especially but not exclusively in the commercial sector.

This webinar will explore how the publication methods of Schema.org relate to the methods used to publish Linked Data. Must data providers commit to one or the other, or can the two approaches exist side-by-side, even reinforcing each other?


  • Dan Brickley

    Dan Brickley is best known for his work on Web standards in the W3C community, where he helped create the Semantic Web project and many of its defining technologies. Dan is currently working on outreach activities related to the Schema.org initiative. Previous work included six years on the W3C technical staff, establishing ILRT’s Semantic Web group at the University of Bristol, and more recently at Joost, an Internet TV start-up, and at the Vrije University Amsterdam. He has been involved with resource discovery metadata since 1994 when he published the first HTML Philosophy guide on the Web, and has been exploring distributed, collaborative approaches to "finding stuff" ever since.